International Corporation Essay Example for Free

International Corporation Essay Hard Rock Cafe International founded in 1971, as one of the worldwide entertainment and dining brands, internationally- highly praised music. It has a network of 122 signature Hard Rock Cafes in 41 countries and owns the worlds greatest collection of music memorabilia. Founded by two Americans, Isaac Tigrett and Peter Morton, they are enterprising and music loving. Peter brought a real understanding of the restaurant business, and Isaac brought many creative attributes and together they made the Hard Rock Cafe (â€Å"The Hard Rock Cafe Story†, 2005). Hard Rock Cafe was an instant classic, entertain and attracting customers with its first-rate, but fairly priced casual American charge, warm service and ever-present rock n roll music and sensibility. They offer quality, classic American food in their unique, high-energy, music memorabilia-packed atmosphere. Hard Rock Cafe has finally become the worlds leading collector and exhibitors of rock n roll memorabilia (â€Å"The Hard Rock Cafe Story†, 2005). Known for its collectible and fashion merchandise, live concerts, Hard Rock Live performance venues, www. hardrock. com and Hard Rock Hotels and Casinos, Hard Rock Cafe International, Inc. is a totally owned subsidiary of London-based The Rank Group Plc. Hard Rock Cafe International provides visitors around the world with a unique experience that combines food and merchandise with the largest collection of rock memorabilia on the world. Hard Rock Cafe has become a global phenomenon. (Adelstein, 1999) People should keep their eye out as Hard Rock Cafe continues to take music into the next millennium, because at Hard Rock, music is truly the universal language. In latest years, Hard Rock has expanded its cafe limitations by reinforcing its music connection through music-related products and programs such as collectible and fashionable Hard Rock Cafe merchandise, the Hard Rock Records music label, www. hardrock. com, Hard Rock Hotels and Casinos, and Hard Rock Live music venues. Not only they can rock hard, they know how to throw a party. Opening celebrations for each new Hard Rock Cafe all around the world are started by live musical performances (â€Å"About Hard Rock cafe†, 2005). Hard Rock Cafe has been governed by a guiding service with law talent and honest philosophy, Love All Serve All. Means a place where all have always been welcome, in spite of age, sex or class. Hard Rock Cafe remains amazingly faithful to its original intentions. Its rock n roll sensibility a Hard Rock Cafe legacy- remains at the very center of all Hard Rock restaurants and every development hard work undertaken by Hard Rock Cafe. Classic American food, served up by a skilled, caring and helpful wait staff, is still the order of the day at Hard Rock Cafe. And a their commitment to widespread humanitarian causes under the banner Save the Planet- has helped make Hard Rock a legitimate cultural force, from coast to coast, continent to continent (â€Å"The Hard Rock Cafe Story†, 2005). Nowadays, Hard Rock Cafe International, with Hard Rock Cafe at its center, is an entertainment and leisure company that continues to successfully expand the Hard Rock Brand through limitless music-related ventures. Hard Rock Cafe is innovating on a system wide modernization program for the 21st century and adding a new day part, a nightclub with live music. Hard Rock is best known not for its food but for its atmosphere. The cafes ask for donations of music memorabilia and have the worlds largest collection of such. Time after time, their guests have told them that they are looking for an opportunity to make a personal, physical and sometimes even spiritual connection to the music and artists of their time. Then Hard Rock Cafe offer a entertaining, unique and educational look at the evolution of music, that can effects on world events and the emotional appeal and timeless energy as told through priceless memorabilia, interactive displays, educated guides and self-guided tours (â€Å"Hard Rock Cafe Announces Plans†, 2002). For Hard Rock Cafe the biggest challenge facing reputable restaurant chains like theirs is losing their customer. In addition, there have been many new competitors, paying attention by a low cost of livelihood and rising people, offering a comparable dining experience. Moreover, employee turnover has continued to increase. Fighting this situation, Hard Rock Cafe wanted to take improvement of their well-built brand image, combined with excellent customer service and constantly high food quality and to attract more customers from the close region (â€Å"Hard Rock Cafe sets new dining trends†, 2004). At Hard Rock Restaurant, to serves their customer they do not applied manual POS (Point of Sales) systems. The reason why The Hard Rock restaurant is do not make use of manual POS solution because it was based on manual processes, it was inefficient and costly to train new staff— and tracking lost revenue was nearly impossible. Before a new employee was ready to work on the restaurant floor, they have to follow the intensive classroom education for a week. From this activity expected, deliver the new wait-staff and cashiers that enable to memorize extensive information, from standard menu items and services options, to preparation alternatives, pricing details and corporate service policies (â€Å"Hard Rock Cafe sets new dining trends†, 2004). To be confident for the long term, The Hard Rock Cafe management needed to find a way to enhance customer service and reduce the amount of time that customers had to wait for their orders. Moreover, they had to decrease on training costs, as well as organization more-effective profits controls and a process for tracking customer preferences and sales trends to advance productivity. To face a great deal disturbance in the technology industry lately, the restaurant’s major concern in selecting a new POS resolution was dependability. Not just of the restaurant’s new systems, but also of the technology source delivering them. Then they use the new IBM technology-based solution (â€Å"Hard Rock Cafe sets new dining trends†, 2004). Hard Rock Cafe expects a full return on investment (ROI) for the new IBM technology-based solution. ROI expected can reduce the cashier headcount and staff training costs. Hard Rock Cafe wait-staff and cashiers can trust in rapid access to concurrent menu and pricing information to respond quickly to diners, by leveraging new functionality. Besides, human error during the order-entry process has been reduced to nearly nothing, resulting in better consistency, efficiency, and customer satisfaction (â€Å"Hard Rock Cafe sets new dining trends†, 2004). To constrain decision making about promotions, pricing and staffing, Hard Rock Cafe managers can track member of staff and customer activities, enabling the company to collect precious business data. By that method, they can rapidly identify popular items, advantage information to cross-sell extra menu items and track the preferences of common. The customers have seen the new technology and they often comment on the new modern system and Hard Rock Cafe innovative approach to reform the dining experience. This will affect customer faithfulness over the long term by enabling Hard Rock Cafe to leverage unforgettable, first-rate service and the strong brand image to attract a bigger base of both visitor and local customers (â€Å"Hard Rock Cafe sets new dining trends†, 2004). To build financial system work well, strategy for the Hard Rock Cafe are: ? They should fix the infrastructure and the existing corporate systems, ? They must invest in customer-facing programs ? They supposed to provide technologies that will drive traffic to Hard Rocks website (www. hardrock. com) and from there to the restaurants

SWOT Analysis of the Fashion Industry

SWOT Analysis of the Fashion Industry Conducting a SWOT analysis, that is, reviewing the strengths of an organization, its weaknesses, opportunities it can capitalize on for maximum profits, and the threats to achieving its full potential provides very invaluable information to the organization about the market and understanding the industry, as well. The analysis is used to define both the unfavorable and favorable factors and their impacts on goals of the business. The fashion industry, which is very volatile, is not an exception, it too has its own share of strengths and opportunities which once utilized by an organization can help it grow substantially and weaknesses and threats which the organization must strive to minimize to the lowest possible levels. One of the strengths of Oakley as a company in the fashion industry is the growing income levels. The growth in individual incomes increases the amount of disposable income and hence many people are able to purchase their products. Growth of sports through funding by international sponsors is also a major strength as it has led to a significant increase in the number of sportspersons who are the highest consumers of Oakley Inc products like prescription eyewear, watches, shoes and electronics. Despite the downturns, the fashion industry has continued to grow over time and is one of those industries that are far away from reaching their peak. This can be partly attributed to the ever growing population and the increase in the propensity of people to don fashion attire. With efficient management, Oakley Inc has the potential to be the leading multi-national company in the distribution of apparel, sunglasses and footwear. Oakley Inc has built a reputation and a name for itself as being a producer of high quality products and the owner of about 575 patents a figure of about 1100 trademarks. It has successfully worked on creating a large customer base and trade connections. It also has in its possession a large talent of labor which has led to the production of high quality products. This has established it as a market leader enjoying many industrial advantages over its competitors guaranteeing a higher volume of sales compared to other companies in the industry. One of the greatest weaknesses facing the company is the development of some products which do not command a large following. This leads to these products staying in the distribution outlets for a long time leading to stagnation of capital. Losses are incurred as the limited sales made are not able to meet the production costs of the product. To avert this, the company should produce a limited number of products in each line and test its appeal in the market by monitoring the quantity of sales made per unit time and then deciding whether the product is viable to the company. Another weakness in the fashion industry is infrastructural development. The development of infrastructure has been very slow thus unable to keep up the pace of growth of the sector. It is therefore, a bottleneck in the industry as it hinders efficient distribution of company products to some areas. Curving out a niche for itself in the fashion industry has not been an easy ride for Oakley Inc. Building a reputation for itself has been a major weakness as a lot of investment has had to be done in advertisements and market research to determine the best market places and consumer needs. The company has also had a hard time competing with other companies in the same industry due to the low prices attached on these companies ¿Ã‚ ½ products. To survive this, the company has had to lower its prices while ensuring that they are in balance with the returns to avoid losses. Extensive advertising campaigns on quality have also given it an edge over those companies offering their products at lower prices. Oakley, Inc has had to maintain a huge and expensive work force which is spread over an outsized ecological area and which requires constant communication and monitoring. For this to work to its advantage, extensive evaluation of the personnel is required to ensure competence and also the ability of the workers to work under minimum supervision (Montgomery pp.1-2). There are many opportunities that the company can capitalize on to reap maximum profits. Expected investment is one of the opportunities that can benefit the company. The fashion industry is ever growing, and there is an increasing number of stakeholders in the industry willing to invest fashion. The company can take this opportunity to increase its capital base so as to be able to enjoy large economies of scale. The company should monitor international barriers to trade and make a move into new areas once these barriers come down. Abolition of these barriers can also help the company acquire high quality and less costly fabrics. Development of new products and services can lead to a remarkable growth on the profits of the company. Continued introduction of new products and various designs to the market can help ensure a growth in sales. Introducing special price packages for regular buyers of Oakley products would help in retaining these customers and increasing the appeal of the business to customers. Technological advancement and investment in information technology is an opportunity that can greatly help the company to minimize its operation cost. Oakley, Inc can rely on information technology to offer more customers friendly services like informing regular customers of a new design or product. Relying on e-commerce to sell its products online can help grow its geographical market area to cover the entire globe hence higher sales. The Company should evaluate end user response to its services to gain information on what areas of its services to improve. This would go a long way in helping the organization acquire new customers as well as retain its old ones who are satisfied with the services being offered (Johnson pp.D1). The organization should also take the opportunity to expand and cover a larger geographical area. It should grow into the untapped markets and offer its products and services in these regions. Having a large customer base would increase its profits. Acquiring better supply deals, for example, a less expensive textiles supplier would greatly minimize the operation cost of the company. The company can also retain its suppliers but negotiate for better deals with the aim of increasing its profit margin. Linking up with other companies in the industry is an opportunity that should not be ruled out. Linking up with another fashion company would increase the customer volume greatly. There are many threats facing organizations in the fashion industry. Shopping for products like expensive sunglasses and footwear is greatly impacted by the global economy. A downturn in the global economy means that less people are likely to purchase these products. This leads to low income to the company during this period. To minimize the effect of this, the company should devise a mechanism of lowering its operation cost to the minimum possible levels to avert possible losses due to its operating costs exceeding income. Trade barriers are a threat to the company as it has been unable to venture into some markets due to strict market regulations. It has also hindered the company from acquiring low cost raw materials for manufacture of its products which would have increased its profit margin. Shifting trends is also a major threat to the company. A change in the fashion trend may render some of the company products useless and obsolete. The company therefore has to ensure continued development of new products to maintain its sales. Some government legislation can also be a major threat to investors in the fashion industry. Intervention by the government can come with it rules which are very costly to adhere to and also competition from unexpected quarters, for example, from multi-national fashion companies due to liberalization of the market (Leibowitz pp.22). The international sports calendar has a huge impact on the sale of Oakley products which are mainly composed of athletics products. The company should devise a mechanism of maintaining the sales even in off peak seasons. This can be achieved through having a line of brands which are not sports related. Over the next few years, huge investments are expected to be made in the fashion industry. New companies are likely to crop up and this will lead to a strain on the available labor force. This will be a limiting factor to the continued growth of the company. To prevent this, the company should start training its own fashion staff. This would in future give it an advantage over the other companies which would be experiencing a shortage of the same. The company can therefore, transform this threat into an opportunity by selling some of its staff to the other businesses for a profit. The organization also faces the threat of being vulnerable to attacks by its major competitors. It should therefore, have all the mechanisms of counteracting this in standby so that it does not fall to accusations from other fashion companies. The rising fuel prices have become a major hurdle for almost every business in the world. A huge upward surge in fuel prices can destabilize an investment. To counter this, the company should ensure that it has its own fuel reserve so that it is not immediately affected by the changes in fuel prices as it will have time to adjust while relying on its fuel reserves. With its own reserve, it can benefit from this threat by providing that much needed resource to its competitors at a large profit margin.

History Of The Dna And Forensics Criminology Essay

History Of The Dna And Forensics Criminology Essay Wyman established the foundation for the concept with the hallmark observation and White (1980) of a polymorphic DNA locus characterized by a number of variable-length restriction fragments called restriction fragment length polymorphisms (RFLPs). The history of DNA fingerprinting, is even more recent, dating from 1985 with the paper Hypervariable Minisatellite Regions in Human DNA by Alex Jeffreys et-al (Kirby, 1998 p.19) In 1985, a routine investigation into the structure of a human gene led to a breakthrough discovery that portions of the DNA structure of certain genes are as unique to each individual as fingerprints. Alec Jeffrey and his colleagues at Leicester University, England, responsible for these revelations, named the process for isolating and reading these DNA markers DNA fingerprinting. As researchers uncovered new approaches and variations to the original Jeffreys technique, the terms DNA profiling and DNA typing became applied to describe this relatively new technology (Saferstein, 2011p.226). The theory that a criminal perpetrator leaves a part of himself at the scene of a crime and takes a piece of the crime site with him was postulated by Edmund Locard Lyon,of France, who established the worlds first crime lab. Referred to as the Locard exchange principle, this idea, along with the need to reconstruct what took place at the site of a criminal act, is the basic rationale behind crime- scene investigation (Fisher, p 4). The term associative evidence describes traces of things that, pursuant to the Locard principle, connect a suspect to or associate him with the scene of an offense (Fisher, 2008 p. 4) Benefits of DNA in society Through the discovery of deoxyribonucleic acid (DNA), the deciphering of its structure and the decoding of its genetic information our understanding of the underlying concepts of inheritance changed and expanded. Molecular biologists are unraveling the basic structure of genes at an incredible pace; we are now able to create new products through genetic engineering and develop diagnostic tools and treatments for genetic disorders (Saferstein, 2011 p. 266). How DNA affects investigations? The legal system, in both the criminal and civil arenas, may well be revolutionized by the advent of forensic DNA typing. One state trial judge has written that DNA typing can constitute the single greatest advance in the search for truth, and the goal of convicting the guilty and acquitting the innocent, since the advent of cross-examination. People v. Wesley, 140 Misc.2d 306, 533 N.Y.S.2d 643 (Co. Ct. 1988) (Kirby, 1993 p. 206). DNA identification analysis, identity testing, profiling, fingerprinting, typing, or genotyping refers to the characterization of one or more relatively rare features of an individuals genome or hereditary makeup. Every human, has a characteristic phenotype or physical appearance because each possesses a unique hereditary composition. An exception to this rule is identical twins, because they possess the same unique genotype but, because of the consequences of developmental events, have faintly different phenotypes. The DNA of any individual is identical whether extracted from hair bulbs, white blood cells, or a semen specimen. The uniqueness and identical DNA structure within all tissues of the same body provide the basis for DNA profiling (Kirby, 1993 p.18). The forensic applications of DNA typing are limited only by precaution and alertness of the criminal mind. Regardless of the type of crime committed, whatever trace evidence is appropriate for DNA analysis, left behind by the p erpetrator, is later recovered by the police. Forensic test results can prove to be important investigative tools. Most frequently, such evidence will be found because of violent crimes (Kirby, 1993 p.207). What Controversies are there in the use of DNA evidence in criminal cases? The inventor of DNA fingerprinting Professor Sir Alec Jeffreys, recently launched a candid attack on the way the genetic profiles of suspects in the UK who have been cleared of any crime are still stored by the authorities. He believes that the practice of storing the genetic profiles of suspects who have not been found guilty of a crime is a step too far. Professor Jeffreys said, The practice was discriminatory and measures should be taken to safeguard against particular individuals or groups being targeted. In addition, he called for the creation of a national database, storing the profiles of the entire UK population, managed by an independent body. He said, If were all on the database, were all in exactly the same boat the issue of discrimination disappears. Another potential problem according to a number of scientists is that as the database grows the probability of two very similar profiles from two different people emerging increases (Anonymous, 2002). These arguments are ech oed in the United States as well. For police and prosecutors, DNA science has been a double-edged sword; Thousands of rapists and killers have been identified by DNA and sent to prison. On the other hand, DNA technology also reveals flaws in other forensic sciences such as bite-mark and hair follicle identification. It has also exposed weaknesses and corruption in the way crimes are investigated (Fisher, J. 2008 p 231). What Benefits are there in the use of DNA Evidence? The forensic science community finds DNA of great value because forensic scientists now have the ability to link biological evidence such as blood, semen, hair, or tissue to a single individual with confidence (Saferstein, 2011 p. 266). What improvements can be made in the use of DNA in Criminalistics? In an effort to improve the crime-fighting potential of DNA profiling, the FBI initiated a pilot project called Combined DNA Index System (CODIS). The program would link data banks across the country housing computerized collections of DNA profiles of arrested felons. Investigators would be able to submit an unknown DNA profile for identification by activating one computer instead of running the evidence through dozens of statewide systems. An evidence submission that matches a DNA profile in one of the databases is called a hit, when such a computer match is made; it is tantamount to solving the crime and proving who committed it. CODIS promised a crime-fighting potential equal to the FBIs Integrated Automatic Fingerprint Identification System. Even better, the criminals caught by CODIS would be the worst of the worst- rapists, child molesters, and sexually motivated killers serial offenders all (Fisher, 2008 pp. 231-2). The National DNA Index (NDIS) contains over 9,535,059 offender profiles and 366,762 forensic profiles as of March 2011. Ultimately, the success of the CODIS program will be measured by the crimes it helps to solve. CODISs primary metric, the Investigation Aided, tracks the number of criminal investigations where CODIS has added value to the investigative process. As of March 2011, CODIS has produced over 141,000 hits assisting in more than 135,500 investigations (FBI) The United States is having a backlog handling all of the data being submitted to the forensic laboratories. There are two types: (1) casework backlogs and (2) convicted offender and arrestee DNA backlogs (DNA.gov , n.d.). The demand for DNA testing is rising primarily because of increased awareness of the potential for DNA evidence to help solve cases. The demand is coming from two primary sources: (1) the increased amount of DNA evidence collected in criminal cases and (2) the expanded effort to collect DNA samples from convicted felons and arrested persons. According to a 2010 report from the National Instituted of Justice Until laboratories can meet the rising demand for DNA services and until their capacity to process samples is greater than the demand, backlogs will continue to exist and increase in proportion to the demand for services (Nelson, 2010). Crime laboratories are processing more cases than ever before, however expanded capacity to meet the increased demand (Nelson, 2010). What is in the future of DNA in society and what benefits will they bring to the criminalistics and forensic investigations? In the future, we will be able to determine the color of a persons hair and eyes though a sample of DNA taken from blood, sperm, saliva or other biological materials relevant in forensic case work. Criminals can run, but they might be leaving some incriminating evidence behind. Scientists have figured out how to use DNA information to predict a persons hair color. In the near future, DNA from blood, sperm or saliva samples being used to help track down an unknown perpetrator. Dutch researchers from Erasmus Medical Center and their collaborators in Poland have discovered 13 genetic markers in 11 genes that can be used to predict hair color. The research was published in the journal Human Genetics, where scientists, claim they can predict if a person has red hair or black hair with 90% accuracy. When it comes to predicting if a person has blond or brown hair, the scientists claim to be 80% accurate. The scientists can also predict different shades of hair color, so people with dirty blond hair or other unusual colors can be tracked down too (Dickinson, B. 2011). The necessary DNA can be taken from blood, sperm, saliva or other biological materials relevant in forensic casework. Prof. Manfred Kayser, Chair of the Department of Forensic Molecular Biology at Erasmus MC, who led the study, stated, That we are now making it possible to predict different hair colors from DNA represents a major breakthrough as, so far, only red hair color (which is rare) could be estimated from DNA. For our research, we made use of the DNA and hair color information of hundreds of Europeans and investigated genes previously known to influence the differences in hair color. We identified 13 DNA markers from 11 genes that are informative to predict a persons hair color. Predictability Prof. Ate Kloosterman, of the Department of Human Biological Traces at the Netherlands Forensic Institute (NFI) said: This research lays the scientific basis for the development of a DNA test for hair color prediction. A validated DNA test system for hair color shall become available for forensic research in the not too distant future (Erasmus Medical Center 2011). This study might pave the way for yet another DNA test that would give forensic scientists more tools to crack unsolved mysteries. Predicting human phenotypes like a persons hair color would certainly give crime fighters an edge Dickinson, B. 2011). DNA and its application to Criminalistics are changing the way evidence is pursued. The past decade has seen enormous advances in this powerful criminal justice tool: deoxyribonucleic acid, or DNA. DNA can be used to identify criminals with incredible accuracy when biological evidence exists. Similarly, DNA evidence can be implemented to clear suspects and exonerate persons mistakenly accused or convicted of crimes. DNA technology is increasingly vital to ensuring accuracy and fairness in the criminal justice system. We take for granted all the progress that has been made in the last few decades due to new breakthroughs in science. DNA has not only affected science and medicine in our society but it also has affected the judicial system, and the way we conduct our criminal cases in the courts of the United States.

Prohibition and the Birth of Organized Crime Essay examples -- America

Prohibition in the United States was a measure designed to reduce drinking by eliminating the businesses that manufactured, distributed, and sold alcoholic beverages. The Eighteenth Amendment to the U.S. Constitution took away license to do business from the brewers, distillers, vintners, and the wholesale and retail sellers of alcoholic beverages. The leaders of the prohibition movement were alarmed at the drinking behavior of Americans, and they were concerned that there was a culture of drink among some sectors of the population that, with continuing immigration from Europe, was spreading (â€Å"Why Prohibition† 2). Between 1860 and 1880 America's urban population grew from 6 million to more than 14 million people. The mass of this huge increase found itself toiling in factories and sweatshops and living in horrible social conditions; getting drunk was there only highlight in life. Prohibition is the legal ban on the manufacture and sale of intoxicating drink (â€Å"Temperance, Prohibition, Alcoholism† 1). The term also denotes those periods in history when such bans have been in force, as well as the political and social movements condoning them. This method of liquor control was most often aimed at preventing alcoholism and thus removing a social, physical, and economic harm from society. Many Americans, religious leaders, and political leaders saw alcohol as the key to all that was evil, a curse on the nation. Significant numbers of people believed that the consumption of alcoholic beverages presented a serious threat to the integrity of their most vital foundations, especially the family (â€Å"Prohibition† 846). In the 1600's and 1700's, the American colonists drank large quantities of beer, rum, wine, and hard cider. These alcoholic beverages were often safer to drink than impure water or unpasteurized milk and also less expensive than coffee or tea. By the 1820's, people in the United States were drinking, on the average, the equivalent of 7 gallons of pure alcohol per person each year (â€Å"drinkingprohibition† 1). As early as the seventeenth century, America was showing interest towards prohibition. Some people, including physicians and ministers, became concerned about the extent of alcohol use (â€Å"There was one...† 1). They believed that drinking alcohol damaged people's health and moral behavior, and promoted poverty. People concerned about alcohol use u... ... begun in 1934, succeeded in helping alcoholics (â€Å"History† 3).   Ã‚  Ã‚  Ã‚  Ã‚  Prohibition failed to improve health and virtue. Prohibition was supposed to be an economic and moral godsend. Prisons and poorhouses were to be emptied, taxes cut, and social problems eliminated. Prohibition did not achieve its goals. Instead, it added to the problems it was intended to solve and supplanted other ways of addressing problems. The only successors of Prohibition were bootleggers, crime bosses, and the forces of big government.   Ã‚  Ã‚  Ã‚  Ã‚  The Prohibition of alcohol was probably the most senseless Amendment in the history of the United States of America. Everyday people were forced to change their penchants of drinking alcoholic beverages. But only a minority really quit drinking, all the others became criminals. Any violator of the liquor law had the fear of getting caught. And some of them were arrested and convicted just for drinking alcohol. The illegal liquor business, caused by Prohibition, was the start of organized crime in the USA. Many politicians and other officials in all positions became corrupt and criminal. This state remained even after the repeal of the liquor law for a long time.

Schizophrenia and Involuntary Treatment in the Case of Malka Magnesia E

1 Introduction Malka Magnesia, a second year political science student with an A average, suddenly re-pairs to the attic of her parents’ home and refuses to go to school or to work. She explains that she has been ordered by her â€Å"superiors† in another galaxy simply to sit and repent. Her distraught family pleads with her to seek medical assistance but she refuses on the grounds that her â€Å"superiors† consider her â€Å"unworthy†. The family psychiatrist advises that exposure to some of the modern drugs has been known to reduce such schizophrenic symptoms within a period of weeks. To what extent, if at all, should the law permit the involuntary hospitalization and drug treatment of Malka Magnesia? To what extent, if at all, would it make any difference if she suddenly went into the streets and started giving to total strangers, large sums of money from her inheritance, because, again, it was ordered by her â€Å"superiors†? And, to what ex-tent would it make any difference if, for the same reasons, she began to fast? To whatever extent you would permit some form of coercion, spell out the criteria and safeguards, which should apply. The remainder of the paper is organized as follows: In the next section, the three different stages of Malka Magnesia’s illness are examined regarding the question whether she should be involuntarily hospitalized and medicated. In the last section of this paper, the main find-ings are summarized. 2 Three different â€Å"stages† of Malka Magnesia’s illness 2.1 Malka secludes to the attic The first stage of Malka’s illness, in which she secludes herself in the attic and refuses to go to neither school or work, at first glance seems rather harmless: It is mentioned that she is a political science student with an A... ...lized indefinitely (cf. Gray/O’Reilly 2009). This would be indeed akin to being incarcerated for the rest of her life, something usually reserved for serious criminal offenders. Only her treatment would probably improve her condition insofar that she will be able to be released. All in all, this alternative seems worse than involuntary medication. Works Cited Department of Justice (2010): Canadian Charter of Rights and Freedoms. http://laws.justice.gc.ca/en/charter/1.html#anchorbo-ga:l_I. (Last retrieved: December 7th, 2010). Gray, J. /O'Reilly, R. (2009): Supreme court of Canada's "Beautiful Mind" case. In: International journal of law and psychiatry, Vol. 32, Issue 5, pp. 315-322. Gupta, M. (2001): Treatment refusal in the involuntarily hospitalized psychiatric population: Canadian policy and practice. In: Medicine and Law, Vol. 20, Issue 2, pp. 245-265.

Pepsi Sales Bubble with Limited Edition Soft Drinks

Week 5 Case Assignment MRKT 5000 PepsiCo: â€Å"Pepsi Sales Bubble with Limited-Edition Soft Drinks† Case Summary: Pepsi and their partner, Suntory, are using limited-edition soft drinks to boost market share in the $30 billion Japanese beverage market and keep sales bubbling despite a cola war with Coca-Cola and fierce competition for space on store shelves. No new product is a sure thing, but the Japanese market is particularly challenging.Of the 1,500 beverages launched there every year, only the tiniest percentage survives the introductory period because the Japanese convenient stores are small and they make room for only the products that will sell off the shelves quickly. Another reason is because the Japanese consumers crave novelty limited-editions products that are for specific seasons, regions, or reasons. Given, the competitive environment, the pressure from retailers to make new products perform, the speed with which consumer tastes change, and the cost of launchin g a new soft drink, Pepsi and Suntory are being careful not to overuse their limited-edition strategy.Key Marketing Issues: Line extension – Development of a product that is novelty, but closely related to their existing product line to meet different customer needs, to reach different target markets. Aesthetic modification – Changes to the sensory appeal of a product. Pepsi changed with berry-flavored Pepsi Blue and Ice Cucumber. Product differentiation – Creating and designing products so that customers perceive them as different from competing products.Pepsi differentiated itself by being offering the Ice Cucumber only during the summer and by limiting the Pepsi Blue. Personal Case Analysis: Case Questions: 1. Pepsi and Suntory cap their limited-edition soft drink introductions at four per year. What effect is this cap likely to have on the new product development process? By Pepsi and Suntory offering their limited-edition drink introductions at a cap of fou r per year it will have their consumer’s excited anticipating the next introduction, versus offering them more a year and their consumers getting bored quickly.What we have to remember is that the Japanese market does not respond the same way as the U. S does. The Japanese market, wants novelty and limited-edition and that’s what Pepsi and Suntory is going to give them. When Pepsi and Suntory set out to tap this widespread interest in variety by marketing limited-edition soft drinks, they started with berry-flavored Pepsi Blue. In the United States the Pepsi Blue remained on the market for two years. In Japan, the entire production sold out the same product within a few weeks.It’s a great marketing plan to allow their limited-edition soft drinks stand out and not overuse their limited-edition strategy. 2. How important is product quality when a limited edition soft drink like Ice Cucumber sells out in a matter of weeks? Product quality is important, but not as i mportant as ensuring that the product meet the needs of the consumers. Consumer needs are most important. Consumers spread the news by use of technology and word of mouth, which is significant for any successful marketing strategy.Another thing that’s important is the scarcity and seasonality, as mentioned in the textbook these two added to the appeal of high demand. 3. What criteria would you suggest that Pepsi and Suntory use when screening ideas for new limited-edition soft drinks? The most important criteria I suggest that Pepsi and Suntory use when screening new ideas for new limited-edition soft drinks is making sure they match product offerings to customer’s needs, make sure they have effective and consistent branding, good timing is necessary, effective promotions, and sufficient distribution.I would use the previous technique they used before by taste testing many possibilities, then choosing a flavor, creating samples and waiting for responses by focus groups . This will give consumers something to look forward to every season. Recommendations Works Cited Pride, W. and Ferrell, O. , Marketing, 16th ed. Copyright 2012, Cengage Learning

US Immigrants’ Learning English and Mastering Content Goals

Bilingual Education is the teaching of two languages. This would also be the ability to speak two languages. During the 1920's testing among various groups of people began. These tests were conducted in poor testing conditions, overcrowded rooms, poor lighting, and large rooms with poor audibility. Many immigrants were categorized as â€Å"simpletons† for receiving zeros on the test because they were unable to speak English, could not read, and were unfamiliar with the American culture. The low-test scores confirmed white Anglo Saxon Protestant beliefs that immigrants were inferior. This gave the congressmen more reason to discriminate against the immigrants. In the 1950's, federal and state laws ruled that discriminatory testing was unconstitutional (What To Do About Immigration? p 327). Bilingual education did not originally grow from the pressures of immigration. It was started as a small, federally funded program to help Mexican-American children (largely native-born) in the Southwest. The purpose was to try to make Mexican-American children fully literate in English. Today, our expectations of bilinguals are very high. We expect them to learn our language fast and accurately. However, we do not teach them well. Instead of running away from this problem by abolishing bilingual education, we should find a way to improve this practice in order to make it a part of our culture. People with a native language other than English have two goals in school: learning English and mastering content. A very big problem is that bilingual education is taught in many different ways in classrooms. Often, students with limited English skills would be taught for no more than a year in special English classes before being moved to mainstream. Some students are pulled out of English as a second language. Others are placed in transitional bilingual education, which is intensive English-instruction. A portion of this class is taught in the native language. Maintenance or developmental, bilingual education builds the native language while improving English as a second language (http://www. edweek. org/context/topics/biling. htm). One solution to this problem is finding a one way to teach that will cover all aspects of the English language. After English is effectively taught, the students should be mainstreamed. Some say the curriculum is not the problem, but the poor teaching instead. The teache's want students to be proficient in a second language in one or two years. These days, there is also a shortage of well-qualified bilingual teachers. We can improve this by hiring teachers who are qualified and fully bilingual (http://www. edweek. org/context/topics/biling. htm). If we take a closer look at the educational system, we would notice that bilingual education is not the only guilty party in this stuation. There are many services available in different native languages; there is not much of an emphasis to learn English. There are newspapers, advertising, and even signs that will help immigrants of all cultures. Some people believe that in order to ensure that English is learned the government should make English its official language. I believe that people with another native language other than English should learn our language. This is not to say that they can not use their other language, but English should be used in offices and other work places. Today, the amount of bilingual immigrants entering our country is growing year by year. If solutions aren't found to the bilingual education problem, I fear what the future may hold for those looking to find new opportunities on American soil. In America, everyone has the right to dream.